The Rise of Deepfakes: It's Time For A Reality Check

You may or may not have heard of the Gorilla Experiment.

Regular readers of my articles will remember it highlights what scientists call selective perception – the tendency of our brains to slightly close the curtains on the windows of our minds and focus only on the thing we expect to see/hear/experience at that moment.

In itself, selective perception is not a bad thing. Quite the opposite, in fact. It’s a critical function of our brains.