How The Mighty Have Fallen - Greed, Need and the Catastrophic Collapse of MTI

Having been involved in the extensive investigation into the recent financial collapse of Mirror Trading International (MTI) on behalf of the Financial Sector Conduct Authority (FSCA), I find myself asking one very puzzling question:

Why do people fall for these scams in the first place?

There are hundreds of articles online and in the media cautioning people about MTI and the dangers of pyramid schemes.

Yet, still people fall for scams.